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Hey, I’m Dave.

And I've got a deep, dark secret. If you knew I'd worked on various brands such as DBS Bank, POSB, StarHub, KFC, and Decathlon, you'd never suspect it. But I can't deny it any longer…

I'm a computer science degree holder.

Since I got that piece of paper, life's changed. I fell in with a different crowd. Now I spend each day chasing that high. The one you get when a line hits just right. Once I got a taste I was hooked—but it beats coding every day of the week.

Awards

Spikes Asia 2025 – IKEA Singapore: The RESTEN Bag – Bronze (Product Design)

Gong Awards 2024 – IKEA Singapore: The INVSBÅL Collection – Silver (Breakthrough on a Budget)

Gong Awards 2024 – IKEA Singapore: The RESTEN Bag – Bronze (Product Design)

Gong Awards 2023 – KFC Singapore: TikTok Made KFC Do It – Bronze (Real-time Response)

Experience

  • The Secret Little Agency
    Jul 2020–Present
    Writer

  • Grab, Singapore
    Jun 2019–Jun 2020
    Content Specialist/Copywriter